LISA THILLAYE
DU BOULLAY 





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(ad) = art direction(ai) = artifical intelligence craft(br) = brandind (sh) = shooting

Swissôtel


Creation of the new 360° visual identity for the Swissotel hotel chain.
Development of brand guidelines, templates and collaterals declined on logo lockups, signages, awareness & tactical for prints & digital, banners, CRM, campaign layouts, digital screens, envelopes, email signature, meeting & event factsheet, letterhead, brochure, flyers, food&drink tent cards, restaurant menu, mini bar menu, door hanger, key card, business card, bathrobe etc2021-2022
ACCOR PROJECT

Art direction, Branding

Brand guidelines, 119 slides :
Logo, signage, tone of voice, typography guidelines — awareness, tactical, print & digital templates — stationary — collaterals









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Lisa Thillaye du Boullay
Paris - 2026