SWISSOTEL

Creation of the new 360° visual identity for the Swissotel hotel chain.
Development of brand guidelines, templates and collaterals declined on logo lockups, signages, awareness & tactical for prints & digital, banners, CRM, campaign layouts, digital screens, envelopes, email signature, meeting & event factsheet, letterhead, brochure, flyers, food&drink tent cards, restaurant menu, mini bar menu, door hanger, key card, business card, bathrobe etc

This project is not live.

2021-2022
ACCOR PROJECT

Art direction, Brand identity,
Graphic design

Brand platform deck, 8 slides:
Roots, purpose, promise, passion, positionning, territory

Brand guidelines, 119 slides :
Logo, signage, tone of voice, typography guidelines — awareness, tactical, print & digital templates — stationary — collaterals